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A Study on the Implementation of the English Services Emblem in the Greater Taipei Area

Parallel abstracts


In recent years, the need for Taiwanese to speak the English language has increased its importance in tandem with an increase of foreign tourists to Taiwan. Thus, local businesses will need to improve the English communication skills of their staffs. With an increase of enterprises located in Taiwan and the growing number of foreign travelers, the demand on English proficiency has seen a corresponding spike. According to Lin (2003), the Taiwan government implemented several projects to create a tourist-friendly environment that will increase the nation's visibility and competitiveness. One of the projects was the awarding of English Service Emblems, launched by the former Research Development Evaluation Center (RDEC) of the Taiwan Executive Yuan. The emblems are awarded to qualifying businesses to ensure that correct English is spoken with foreigners. Since the launch of the project, the emblems have been awarded to thousands of service providers. However, although applicants were evaluated before being assigned the emblem, in addition to the evaluation for the emblem award applications, follow-up verifications of service quality have not been adequate. This study investigates the English services provided at emblem stores in the Greater Taipei Area. The results found that, in the area studied, the stores with a gold emblem were able to provide adequate English services. However, most stores with a silver emblem failed to provide the necessary services to foreigners. The government and business sectors should continue to invest in English training for the improvement of labor forces and service quality.

Parallel keywords

English service English emblem Globalization

References


Liu, C.Y.(2007)。文化全球化:一種在地化的整合是思維與實踐。Studies in International Cultures。3(1),1-30。
ITSP. (2009a). English Services Emblem finds you the English friendly services. Retrieved from http://www.i-taiwan.nat.gov.tw/en/index.php?option=com_content&view=article&id=772:english-services-emblem-finds-you-the-englishfriendly-service&catid=18:news-a-events&Itemid=69
ITSP. (2009b). Taiwan Prepares for Global Challenges. Retrieved from http://www.i-taiwan.nat.gov.tw/en/index.php?option=com_content&view=article&id=166&Itemid=90
ITSP. (2009c). RDEC Promotes English Services Emblem Certification. Retrieved from http://www.i-taiwan.nat.gov.tw/en/index.php?option=com_content&view=article&id=943:rdec-promotes-english-services-emblem-certification-&catid=19:topics&Itemid=70
National Development Council. (2014). National Development Council inaugurated. Retrieved from http://www.ey.gov.tw/en/Link_Content.aspx?n=6EBEA92B45F475D0&s=E2E336A5EE17CD20

Cited by


Ho, T. C. (2017). 母語使用對專業英語學習的影響: 以新聞英文為例 [master's thesis, Tamkang University]. Airiti Library. https://doi.org/10.6846/TKU.2017.00586
林家瑋(2009)。應用減少腦部神經膠質細胞纖維化提升腦部氧氣分壓與維持最佳腦部血液灌流壓於治療嚴重頭部外傷之研究〔博士論文,臺北醫學大學〕。華藝線上圖書館。https://doi.org/10.6831/TMU.2009.00010
Chen, Y. H. J. (2005). 現行高中英文教科書編寫歷程與用後評估之研究 [master's thesis, National Taiwan Normal University]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0021-2004200717052241

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