- 期刊
- OpenAccess
網路異質性與政治討論：檢視臺灣網友在FB的政治溝通模式
Internet Heterogeneity and Political Discussion: Examining Political Discussion Patterns of Facebook users in Taiwan
摘要
本研究主要透過O-S-R-O-R模式（Orientation-Stimulus-Reasoning-Orientation-Response Model），並以社群平臺臉書（Facebook，以下簡稱FB）作為觀察場域，調查2018年九合一選舉期間，民眾的政治溝通行為。研究結果顯示，首先，異質網絡中的民眾不會透過FB和面對面討論政治，相反地，那些在同溫層中的人會對人際和FB討論比較開放。傳統媒體比起社群媒體更能促進理性的政治態度，FB上的使用與理性政治態度呈現負相關。整體來說，臺灣的FB政治溝通模式路徑：社群媒體使用促進FB政治討論，藉由媒體使用和政治討論，促進積極和社群政治參與。這個研究結果和O-S-R-O-R模式相符，同溫層的人主要透過社群媒體獲得政治和選戰資訊。換言之，對於有相同理念的人，透過社群操作是有力的工具。
並列摘要
This study employed the O-S-R-O-R model to investigate the behaviors of political communication on social media (Facebook) in Taiwan during the 2018 nine-in-one local elections. The results show that people in heterogeneous network tended not to have discussions through Facebook or face-to-face discussions over political issues. On the contrary, people inside echo chambers tended to be more open in interpersonal and FB discussions. In terms of promoting rationality in political attitudes, traditional media functioned better than social media. The Facebook usage was even negatively correlated with rationality in political attitudes. To sum up, in the political communication model in Taiwan, the path of political participation using Facebook can be described as follows: the social media use promoted political discussions on Facebook and increased active and community political participations of its users. Findings of the study agreed with the O-S-R-O-R model. People in echo chambers mainly relied on social media for political information; in other words, social media was an important tool to influence people with similar political ideologies.