- 期刊
The Study of Application of Display and Communication Theory in Window Display Design
展示與傳播理論應用在櫥窗展示設計中的探討
摘要
本研究主要藉由展示與傳播學的理論在櫥窗展示設計中的應用作探討，期望從研究過程中瞭解傳播理論在展示訊息傳遞的表現情形，並提供給展示設計教學、設計實務及未來研究者參考。全文共區分為五單元，其要點分述如下：壹、緒論：說明本研究的動機、目的及研究方法。貳、文獻探討：係將本研究主題櫥窗展示之相關文獻作一分析、探討及整理，並從中界定未來研究方向及目標。叁、展示與櫥窗展示概述：主要敘述展示與櫥窗展示的一般概念，先介紹展示的分類、定義及目的，後介紹櫥窗展示的定義、發展、配置型態、週期性、基本流程、表現方式、商品內容及功能性等，主要重點則在於櫥窗展示的週期性與表現方式。肆、展示與傳播理論：以香楠（Chaude Shannon）、韋佛（Warren Weaver）的傳播模式和索緒爾（Ferdinand de Saussure）的記號學觀念為依據，分別闡釋傳播理論和記號學理論的一般概念，以及與展示之間的關係，本研究著重以傳播理論為主。伍、結論：根據上述理論與實例架構基礎下的探討結果，提出本研究的結論。
並列摘要
This research demonstrated by the theory and application of communication studies at the window display design for discussion. Expect from the course of the study to understand the spread of performance message passing situations in the display, available to design teaching, design practice and future researchers.The thesis is divided into five units, the main points are as follows: 1. Perface: explain the motivation and purpose of this study. 2. Literature review: department of the literature of this topic for a window display of the collation, analysis and discussion, and from defining future research directions and goals. 3. The introduce of display and window display : the main narrative display and window displays the general concept, first introduced showing the classification, definition and purpose, after the introduction of the definition window display, development, configuration, pattern, periodicity, the basic process, expression, commodities and other content and functionality. The main focus is the window display periodically and expression. 4. The communication theory and display: the Chaude Shannon, Warren Weaver mode of transmission and Ferdinand de Saussure is based on the concept of semiotics, communication theory are explained and the general concept of semiotic theory, as well as showing the relationship between. 5. Conclusions: according to discuss the results of the basic theory and examples of architecture under the conclusions of this study.