山地疗养旅游产品满意度调查－以肇庆市鼎湖山为例

Satisfaction Survey of Mountain Health Tourism Products-Taking Dinghushan in Zhao Qing City as an Example

陈秋美(Chiu-Mei Chen) ； 张坤杉(Kun-Shan Zhang)

《觀光與休閒管理期刊》 7卷2期 (2019/12) Pp. 106-115

https://doi.org/10.6510/JTLM.201912_7(2).0009

摘要

近年来，“定制游与主题游”作为快速增长的市场细分领域受到了业界的特别关注。主题旅游是旅游的一种形式，作为传统旅游的升级版，是指对某项专题或某一目的地进行深入了解和体验的旅游，而定制游是根据旅游者的需求，以旅游者为主导进行旅游行程的设计。本文以肇庆市鼎湖山景区作为此次旅游产满意度开发地点，以随机抽样等形式对鼎湖山游客进行实地调查和问卷访谈，并结合市场调查报告和对景区的调研结果，设计鼎湖山景区的山地疗养旅游路线。

關鍵字

山地疗养旅游 ； 旅游满意度 ； 旅游路线 ； 旅游动机 ； 星湖景区

並列摘要

In recent years, ＂customized tour and theme tour＂ has received special attention from the industry as a rapidly growing market segment. The theme tourism is a form of tourism. As an upgraded version of traditional tourism, it refers to a tourism that has a deep understanding and experience of a particular topic or a destination. The customized tour is based on the needs of tourists and is dominated by tourists. Design the travel itinerary. This paper takes Dinghu Mountain Scenic Spot in Zhao Qing City as the development site of tourism production satisfaction, conducts on-the-spot investigation and questionnaire interviews with Dinghushan tourists in the form of random sampling, and combines market research report and survey results of scenic spots to design Dinghu Mountain Scenic Spot. Mountain health tourism route.

並列關鍵字

Mountain health tourism ； Tourism satisfaction ； Tourist route ； Travel motivation ； Star Lake Scenic Area