以結構方程模式探討高中職校推行紫錐花運動反毒宣導教育之研究

本研究目的在於瞭解高雄市高中職校學生，接觸校園紫錐花運動反毒教育宣導的情形、對反毒教育宣導的評價、以及教育需求之現況，並探討紫錐花反毒教育宣導評價與反毒教育宣導教育需求之間的關係。本研究採取立意取樣方式，使用自編的結構式問卷為研究工具蒐集資料。研究母群體為102學年度高雄市高中職校日間部二、三年級在學學生。先分層隨機抽取11所學校，每校再抽出2個班級的學生為研究樣本，總計有效樣本數為733人。資料以SPSS與Amos軟體進行統計分析，統計方法包括描述性、結構方程模式分析。研究結果如下：（1）以結構方程模式驗證信效度分析（2）學生獲得紫錐花運動反毒教育訊息方式，以海報宣傳宣導為最高；其次為朝（週）會一般反毒宣導；公佈欄反毒資訊居第三。（3）學生對校園紫錐花運動反毒教育宣導評價趨近同意，反毒教育宣導需求有中度需求；學生認為的紫錐花反毒教育宣導呈現方式，以播放反毒相關影片宣導最有效；學生最適合的紫錐花反毒教育宣導人員是戒毒成功者。（4）紫錐花反毒教育宣導評價與教育內容需求為顯著正相關。（5）3.8%的學生確知親友或同儕中有藥物濫用情形，而使用的毒品大宗為Ｋ他命。本研究建議，持續增加學生接觸紫錐花反毒教育的宣導訊息，適時結合人際傳播的方式擴大宣傳面，從學生的需求制訂紫錐花反毒教育宣導，並以學生認為有效宣導方式與喜歡的宣導人員實施宣導，同時篩選出「特定人員」，設計適切紫錐花反毒教育宣導，擴大宣導成效。另外，可檢視紫錐花運動反毒宣導教育內容、成效及回饋，調整宣導方式，以追踨宣導活動成效，並作為繼續執行或修正紫錐花運動反毒宣導之依據。

關鍵字

高雄市高中職校；紫錐花運動；反毒教育

並列摘要

The study aimed at exploring high school students' exposure to anti-drug campaigns on campus in Taichung City, anti-drug campaign assessment, and the statusquo of anti-drug education needs so as to further probe into the relationship between anti-drug campaign assessment and anti-drug education needs. In order to reach above goals, the research adopted cluster sampling methods and using self-devised tructured question naires as methods of collecting data. Objects were selected from sophomore and senior students in high school in Taichung city in 2013, and a random sample of 11 schools was drawn from all the high schools. After that, two classes from each school were randomly chosen as research samples, and 733 valid samples were collected. The study conducted a statistical analysis with SPSS and statistical analysis software with Amos, including descriptive statistical methods, structural equation modeling analysis The results were as follows: (1) Structural equation modeling analysis to verify the reliability and validity. (2) Echinacea students silently sports drug education; Propaganda posters highest student, followed by weeks usually anti-drug propaganda, Billboard ranked third anti-drug message. (3)Students showed moderate needs for anti-drug campaigns on campus; students were convinced that playing anti-drug pertinent films was the most effective way to promote anti-drug campaigns; students' favorite staff of anti-drug campaigns were successful drug quitters; the difference in students' gender and school property had influence on their perception of effective campaigns and favored staff. (4) Echinacea anti-drug education advocacy needs assessment and educational content significantly positive correlation. (5) 3.8% of the students asertained that their relatives, friends orpeers had drug abuse problems and Ketamine was a major drug for them. This study suggests, continue to increase students' exposure to echinacea drug education advocacy messages, combined with a timely manner interpersonal communication expand the outreach, echinacea formulation of anti-drug propaganda from the student's educational needs, and students believe that effective advocacy way with the likes of advocacy staff implement advocacy, while filtering out ”certain people”, echinacea design appropriate drug education advocacy, expanding advocacy results. In addition, you can view the anti-drug movement echinacea advocacy educational content, effectiveness and feedback adjustments advocacy approach to tracking on the effectiveness of promotional activities, and as a basis to continue or revise echinacea sport's anti-drug propaganda.