-
精確檢索 : 冠狀病毒
-
模糊檢索 : 冠狀病毒
-
冠狀病毒感染冠狀病毒疾病
-
查詢出版品: 冠狀病毒
Read this ↓
- Journals
公益彩券消費者之人格特質、購買動機和意圖忠誠之研究
Study on the Effect of Customer Personal Trait, Purchase Motives, and Loyalty intention- for Lottery
Abstracts
本研究之目的旨在了解雲林縣公益彩劵消費者的消費行為、人格特質、購買動機來預測消費者的忠誠度，藉由問卷調查方式，探討不同人口統計變項人格特質、購買動機、意圖忠誠之現況及相互影響。本論文之研究範圍以年齡滿十八歲以上，在雲林地區彩券行購買彩券之消費者為調查研究對象。從雲林縣各鄉鎮目前設立的109間公益彩券投注站中，隨機抽選5家。於離開彩券行的消費者中，每隔10人訪問一位受訪者，共計發放450份問卷，其中有效問卷為411份，有效問卷率91.3%。根據實際調查所得資料，以描述統計、項目分析、因素分析、多元迴歸分析等統計方法來分析其結果。
Parallel abstracts
The research was to explore the customer different consumption behaviors, personal characteristics, purchasing motivations to predict intention loyalty in Yunlin County. With questionnaires, explore the relationship between different personal characteristics, purchasing motivations and intention loyalty. The participants' range of this thesis was people who were older than 18 years old, and who buy Lottery in Yunlin region. The research randomly select five Lottery stories from 109 stores in Yunlin region, and ask every 10 consumers who just leave the Lottery store. The study delivery 450 questionnaires, and the effective questionnaire was 411, the effective rate was 91.3 %. According to the real investigated data, this study apply descriptive statistic, item analysis, factor analysis, independent t test, one-way ANOVA with scheffe test, Pearson Correlation, and multiple-regression analysis the results.