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武夷山生態休閒觀光農業之研究

Research on Agricultural Tourism in Wuyishan

摘要


本文主旨乃在探討武夷山市生態休閒觀光農業發展現狀況,並透過問卷調查研究武夷山生態休閒觀光農業發展概況。本研究乃透過隨機抽樣方式進行,共發放問卷243份,有效問卷223份。主要研究結論如下:一、武夷山市休閒農業的客源主要來自於武夷山及其周邊地區。二、85%的旅遊者在武夷山進行休閒觀光農業旅遊的時間只持續一天。三、大部分旅遊者來武夷山體驗休閒農業的方式是通過自駕遊。四、84.7%的旅遊者選擇親近自然為出遊的動機。五、旅遊者在選擇休閒觀光農業旅遊點中對交通和通訊條件的要求最高。六、旅遊者絕大多數都是從親友瞭解到武夷山休閒觀光農業旅遊地點的資訊。

並列摘要


The main purpose of this paper was to present the current situation of the development of agricultural tourism in Wuyishan, and to analyze current situation of the development of agricultural tourism in Wuyishan through a questionnaire survey.The research was conducted through random sampling, and a total of 243 questionnaires were distributed, with 223 valid questionnaires. The main research conclusions are as follows: 1. The tourists of Wuyishan mainly come from Wuyishan and its surrounding areas. 2. 85% of tourists spend only one day on leisure and agricultural tourism in Wuyishan. 3. Most tourists come to Wuyishan to experience leisure agriculture through self-driving tours. 4. 84.7% of tourists choose to be close to nature as their motive for travel. 5. Tourists have the highest requirements on traffic and communication conditions when choosing leisure and agricultural tourism spots. 6. The vast majority of tourists learn about Wuyishan sightseeing, and agricultural tourism locations from relatives and friends.

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