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顧客滿意度之探討

The Study on Customer Satisfaction

摘要


對任何公司而言,滿足顧客的需求,使得顧客滿意,是企業經營管理的重要課題。本研究的目的是欲探討顧客滿意程度,共發出250份問卷,回收224份,扣除無效問卷24份,有效問卷為200份,有效問卷回收率80%。本研究所得結論如下:1.性別變項在顧客滿意度未達顯著差異水準。2.年齡變項在顧客滿意度達顯著差異水準。3.收入變項在顧客滿意度未達顯著差異水準。

並列摘要


For company, how to satisfy customers' requirement and satisfaction becomes one of the essential issues in modern corporate operation management. The purpose of this study is to explore the customer satisfaction. A total of 250 respondents surveys were collected, 224 were recovered, 24 were invalid and 200 valid questionnaires, in which the effective questionnaire recovery rate was 80%. The resulting conclusions of this study are listed as follows: 1. Gender variables in customer satisfaction were no significant difference. 2. Age variables in customer satisfaction were significant difference. 3. Income variables in customer satisfaction were no significant difference.

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