日本旅遊目的地：台灣旅客滿意度及重遊意願分析

Japan as a Travel Destination: An Analysis of Taiwan Tourists' Satisfaction, and Revisiting Willingness

廖啟順(Chi-Shun Liao) ； 莊惠凱(Hui-Kai Chuang) ； 蔡銘哲(Ming-Che Tsai) ； 陳英華(Ying-Hua Chen) ； 賴巧宜(Chiao-Yi Lai) ； 黃筠婷(Yun-Ting Huang)

《休閒事業研究》 11卷2期 (2013/06) Pp. 28-40

https://doi.org/10.6746/LIR.201306_11(2).0002

摘要

這研究檢視台灣旅客到日本旅遊目的地的滿意度，在30個旅遊屬性中包含購物、食物、設施、娛樂等。敘述分析被運用來檢視每一個旅遊特性相對偏好，這會影響台灣旅客對日本整體知覺及重遊意願。結果顯示，穩定政治及安全性是最能影響到遊客滿意度。本研究發現所有旅客將會推薦日本給他們的朋友，且願意在未來重遊日本。

關鍵字

滿意度 ； 敘述分析 ； 旅遊目的地 ； 重遊意願

並列摘要

This study examined the satisfaction levels of Taiwan tourists toward Japan as a travel destination in terms of 30 travel attributes including shopping, food, accommodation, entertainment, etc. Descriptive analysis was applied to examine the relative preference of each of the travel characteristics affecting Taiwan tourists' overall perceptions on Japan, as well as their willing to revisit Japan. The results revealed that stable policy and security exerted the most influential impacts on tourists' satisfaction. It also found that all tourists were willing to recommend their family and friends traveling in Japan and would revisit Japan in the near future.

並列關鍵字

Satisfaction ； descriptive analysis ； travel destination ； revisiting willingness