游泳池消費者服務品質與消費忠誠度之影響

A Study Related on Service Quality and Consumer Loyalty of Swimming Pool-As an Example of Consumers Swimming in the Kaohsiung-Pingtung Area

陳文銓(Wen-Chung Chen)

《屏東教大運動科學學刊》 Issue 5 (2009/08) Pp. 153-166

Abstracts

本研究旨在暸解游泳池消費者服務品質與消費忠誠度之影響關係，以高屏地區游泳池消費者為研究對象進行問卷調查，有效問卷為235份，經因素分析、典型相關分析結果顯示：游泳池消費者服務品質對消費忠誠度有正向影響關係。

Keywords

游泳池消費者 ； 服務品質 ； 消費忠誠度

Parallel abstracts

The purpose of the study was to reveal the service quality and loyalty of swimming pool consumer in Kaohsiung and Ping-Tung Area. Subjects of the study were 235 questionnaires were used to collect data. Data were analyzed by factor analysis, canonical correlation. The results indicated that: the service quality of swimming pool consumer was good predictors to loyalty.

Parallel keywords

Swimming pool consumer ； service quality ； loyalty