數位創新產品之商品化實現－以慢性處方箋app為例

探索新產品開創過程中，合作團隊、創新擴散網絡、產品開發策略，直至新產品獲得市佔率的歷程。本研究以新產品的發明人立場，進入田野，將以建置與推動慢性處方箋App之數位產品成功的經驗，剖析數位化產品商品化的過程，探索開創新產品的關鍵因素。研究方法上，本研究以田野調查的方式，針對不同處方箋App數位化商品商品化過程進行訪查。最後，本研究的實證結果發現，數位化產品的商品化實現，必須整合多方知識體系的縝密合作，包含：企業主、專利發明人、技術開發人員，各知識體系專業人員有各自所受到經驗與訓練，若是缺乏良性的互動與溝通，就無法實現本產業需求的產品。經由本研究之探討，帶給企業在導入相關行動商務化產品時的實務建議，希冀為台灣社會帶動更多產品創業成功，有更多帶動產業提升的科技產品在產業界中運作。

關鍵字

新產品研發；處方箋；藥局；醫藥行動商務；產學合作

並列摘要

The purpose of this research is to investigate how the implementation of new digital technology enables pharmacies to transform to new mobile business. From the standpoint of the inventor of a new product, this study enters the field. Based on the successful experience of building and promoting digital products for chronic prescription apps, this study analyzes the process of commercializing digital products and explores the key factors for creating innovative products. In research methods, this research uses field surveys to conduct interviews on the commercialization process of digital products for different prescription apps. Finally, the empirical results of this study found that the commercialization of digital products must integrate the cooperation of multiple knowledge systems, including: business owners, patent inventors, technology developers, and each knowledge system professional has his own experience Training, if there is no fine interaction and communication, the products required cannot be realized by the industry. Through the discussion of this research, it brings practical suggestions for enterprises when introducing related mobile commercial products. The study will hope to drive more product entrepreneurial success for Taiwan society, and more technology products that promote industrial upgrading will operate in the industry.