銀髮族參與海外團體套裝旅遊行程設計與需求之研究

本研究旨在探討銀髮族在參與海外團體套裝旅遊時的行程設計考量與旅遊需求。本研究採取質性研究，透過半結構式訪談，針對25位旅行社從業人員，訪談對象包括旅行業者、旅行社高階主管和領隊導遊進行了立意取樣。研究發現，銀髮族在選擇國外團體套裝旅遊時，優先考慮目的地的安全性、飲食衛生和醫療服務。在行程設計方面，他們偏好輕鬆舒適的活動，如觀光景點參觀、文化體驗和輕鬆步行，同時考慮到身體活動的限制。此外，銀髮族也重視與同行者的陪伴和社交活動。本研究的結果強調了旅行業者應重視開發針對銀髮族的旅遊產品和服務，以滿足其特殊需求，進一步擴展銀髮族旅遊市場的規模和影響力。

關鍵字

銀髮族；高齡旅遊；團體套裝旅遊；行程設計；旅遊需求；海外旅遊

並列摘要

This study investigates the considerations in tour design and travel preferences of the elderly population, commonly called silvers when participating in overseas group package tours. Employing a qualitative research approach, semi-structured interviews were conducted with 25 purposively sampled professionals from the travel industry, including executives from travel agencies and tour guides. The findings indicate that safety at the destination, food hygiene, and access to medical services are prioritized factors for silvers when selecting overseas group package tours. Regarding itinerary design, they prefer leisurely and comfortable activities such as sightseeing, cultural experiences, and relaxed walking while also considering physical activity limitations. Additionally, companionship and social activities with fellow travelers are valued by the elderly population. The results of this study emphasize the importance of travel operators focusing on developing travel products and services tailored to the specific needs of silvers, further expanding the scale and influence of the silver-haired traveler market.