創新彈性織帶之設計與行銷規劃

Design and Marketing Planning of Inventive Elastic Band

蔡文豐(Wen-Feng Tsai)

《建國科大社會人文期刊》 34卷2期 (2015/07) Pp. 43-55

摘要

本研究是為一新發明的彈性織帶，進行其用途設計與行銷規劃。其中運用了系統化創新40發明原則、專利檢索、行銷之SWOT、STP與行銷組合4P等手法。藉由系統化創新的40個發明原則先對彈性織帶構想出10項產品的用途設計，再進行相關產品的專利檢索，確認產品有無相關專利，之後再運用行銷手法對10項產品做初步的行銷規劃。在10項產品的構想下，希望此一彈性織帶能盡早進行商品化的測試、製造與行銷工作，且能進一步引發其他更具創新的產品。

關鍵字

彈性織帶 ； 系統化創新 ； 行銷組合

並列摘要

This study aimed on the design and marketing planning of a patent inventive elastic band. The researchers conceived new ideas for the usages of the product and made a general estimation on the products by means of TRIZ, patent retrieval, SWOT analysis, STP, and 4P. The researcher used TRIZ to conceive ten new ideas on the application of the patent elastic band, and further utilized patent retrieval to make sure if the products have been invented or not. Moreover, the researchers mapped out marketing planning of these ten products through SWOT analysis, STP, and 4P. Through the study, we hoped that we could not only provide some good ideas for the factory but also facilitated them to innovate better products.

並列關鍵字

elastic band ； systematic innovation ； marketing mix