- 期刊
經典文學「石頭記」內容轉譯與IP開發方法研究
IP Development Method Research versus Translation on Classic literature ＂Stone Legend＂
摘要
IP（Intellectual Property）智慧財產權，通常是指具備開發潛力的文學、動漫、影視創作等。透過說故事方式吸引關注，並逐漸產生喜愛與支持。文化部為了發展我國內容產業，提升相關內容開發與應用，因此於2018年3月8日宣布推動成立「文化內容策進院」，希望透過政府組織力量，協助相關產業發展。IP內容來源除了透過創作方式產生之外，也藉由轉譯與改編傳統文學之方式來產生；在傳統文學中，又以「三國志」、「西遊記」作為內容改編的IP為最廣泛。除了故事本身耳熟能詳之外，亦具備文化特色、容易獲得觀眾認同等都是開發傳統文學IP之優點。但如何將傳統IP作出適當的改造、除了吸引觀眾外並能符合心中之印象期待，此為本文研究之重點。在此，本研究選擇「石頭記」為IP目標，進行相關IP討論與開發，同時亦作為後續其他相關IP開發之用。
並列摘要
IP (Intellectual property) intellectual property rights usually refer to literature, animation, film and television creation with development potential. Attracting attention through storytelling and gradually generating love and support. The Ministry of Culture has promoted the development and application of relevant content in Taiwan's industry. Therefore, it announced the promotion of the establishment of the ＂Cultural Content Policy Institute＂ on March 8^(th), 2018. It is hoping to help the development of related industries through the organization of the government. In addition to the creation of IP content, the classic literature adaptation method is also one of the sources. In traditional literature, the ＂Three Kingdoms＂ and the ＂Journey to the West＂ are the most widely adapted IP content. Besides the familiarity of the story itself, it also has the cultural characteristics and easy access to audience recognition, which are all advantages of developing traditional literature IP. However, how to make the appropriate transformation of the traditional IP, in addition to attracting the audience and can meet the expectations of the heart, this is the focus of this paper. This study selects ＂Stone Legend ＂ as the IP target, conducts IP discussion and development, and serves as a follow-up to other related IP development.