- 期刊
The Effect of Motive Factors and Satisfaction on Destination Loyalty-Examination of Motivation by the Push-Pull Theory
動機因素與滿意度對於景點忠誠度的影響：以推拉理論檢驗動機
摘要
Regression analysis found tourists visiting Daxi were more attracted (pull factor) to the site than the intrinsic drive (push factor) to travel. Three identified push factors of motivation for visiting Daxi are ＂to belong＂, ＂relaxing＂, and ＂reminiscence＂, while the identified push factors are ＂historic attraction＂, ＂ambient attraction＂, and ＂product attraction＂. ANOVA results showed that tourists from Northern and Central Taiwan of having higher sense of ＂to belong＂ and ＂relaxing＂ than those from other area, while those living further away from Daxi were more attracted by the Daxi products. Tourists to Daxi with family members exhibited higher views of ＂relaxing＂ and ＂historic attraction＂ than those visiting by themselves and those visiting with friends. Demographic characteristics such as gender, age, education, occupation, income, and similar others displayed statistical insignificance to the ANOVA results. Daxi officials may find results of the study useful for enhancement of the Daxi destination's attractiveness.