在現今社會中,有越來越多的廣告產品選擇以性感的形象來包裝,而視覺元素的情色感受與審美評價,成為當代美感研究中不可或缺的方向之一。本量化研究期望了解生理性別的差異對情色攝影之審美判定,並比較不同之視覺元素,給予觀者的情色感受與喜好程度。設定刺激物為女性角色之攝影作品,分以有無流動的液體、有無異國感布料為兩控制變項,並加以參與者性別進行三因子混合式設計。從統計結果中發現,參與者性別對於情色視覺元素的審美評價,在情色感受與喜好程度上並無顯著的影響力。而兩個視覺元素「流動的液體」「異國感布料」在喜好程度上有顯著交互作用;當畫面中已呈現流動的液體時,若同時出現異國感布料,能連帶提升參與者對攝影作品的喜好評分,顯示兩視覺元素不互相排斥,可以在畫面中交互結合,形成最能吸引參與者偏好的視覺組合。
The aesthetic evaluation of erotic visual elements has become an important research direction in contemporary art in society. This quantitative study aimed to examine the aesthetic preferences of erotic photography based on gender differences. Another aim was to express the erotic feelings and preferences on two erotic visual elements. The stimulants were a photo series with a female character. The three independent variables were the flowing liquids, the exotic fabrics, and the gender of the participants. Results show that the male and female participants did not significantly differ in their aesthetic evaluations of the given stimulants. The interaction effect between the two erotic elements, "flowing liquids" and "exotic fabrics," toward preferences was statistically significant. Moreover, the participants gave more preference scores to the photo with exotic fabrics when there were flowing liquids, showing that erotic photography could combine the two erotic elements in the layout to form the most attractive image for participants.