- 期刊
消費者對高雄縣湖內鄉大湖夜市重視度與滿意度比較之研究
Consumers within the Township, Kaohsiung County, the Great Lakes lake Importance and Satisfaction Night Market Comparison Study
摘要
本研究問卷調查98年11月1日（日）～99年2月28日（日），獲有效問卷750份，消費者對大湖夜市重視度總平均數3.78高於滿意度總平均數3.45。在重視度平均數的排名順序，以「停車方便性」排名第一；「食品衛生」排名第二。在滿意度平均數的排名順序，「飲食種類多樣化」與「商品價格便宜」並列排名第一。性別、婚姻獨立T檢定，在「重視度」構面所產生的顯著差異遠高於「滿意度」構面。由因素分析法，獲「重視度」構面四個因素：「飲食多樣美味」、「交通停車方便」、「老主顧折扣」、「整體規劃」；在「滿意度」構面獲五個因素：「飲食多樣美味」、「停車便走道通」、「警察巡守維護」、「整體規劃熱鬧」、「地點安全」。再由單因子變異數分析知，大湖夜市是適合不同年齡的消費者從事夜間的遊憩消費。
並列摘要
The questionnaire was 98 November 1(Sun) ~99 February 28(Sun), 750 valid questionnaires were received, consumers attach importance to the night market on the Great Lakes the total average of 3.78 degrees higher than the average satisfaction of 3.45. The average degree of the emphasis on rankings, ”the convenience of parking”, the average ranking the first; ”food sanitation” ranked second. Satisfaction rankings in the ”Type of diet diversification” and ”cheaper prices” mean tied in first place. Gender, marital independent T test, in the ”importance degree” dimension generated by the significant difference is much higher than ”satisfaction” dimension. By a factor analysis of the ”importance degree” dimension four factors: ”a varied diet delicious”, ”convenient parking traffic”, ”regular customer discount”, ”integrated planning”; the ”satisfaction” dimension of five factors: ”varied diet delicious”, ”convenient parking aisle pass”, ”Police patrol to maintain”, ”overall planning fun”, ”workplace safety”. Then known single factor analysis of variance, the Great Lakes for the night market are consumers ages in recreation spending the night.