- 期刊
The Study of Color Imagery on ＂Fortune Chicken＂ in Wedding Custom of Taiwan
並列摘要
In Taiwan, approximately 83% of residents are Han people and among those, 80% are Hakka immigrants from Ho-Lo district, they all call themselves ＂Ho-Lo-Lang＂. Chinese immigrants follow the same wedding custom, such as, ＂Baba Nyonya＂ in Kuala Lumpur and etc. Wedding, in the past, a couple of male and female chickens with red ribbon tied to their claws were prepared and placed under the brand new bed of the groom's room. Until the next day, both chickens would be released and observed to see which chicken came out first in order to determine the gender of the future baby for the newlywed couple. This custom is also called as ＂Consummated Birth＂. The wedding product alters along the change of time, and hopefully, anewly appreciated ＂Fortune Chicken＂ merchandise which possesses a well-recognized visual language can be created and accepted by the majority of the ethnic group. Furthermore, the new ＂Fortune Chicken＂ product with the assonance of ＂settle down＂ can play a mean between parents and children in a non-verbal way of communication. While the society continues to progress, the artificial ＂Fortune Chicken＂ has long replaced the fleshed chicken in Chinese wedding ceremony, so this study utilized an experimental way to design identical stuffed ＂Fortune Chicken＂ with different colors just to explore the diverse effects in communication of aesthetic imagery which it can generate. The study used the image scale to measure the difference in colors and aesthetic imagery. Initially, numerous common ＂Fortune Chicken＂ product samples were used to analyze the application of fabric in order to create seven ＂Fortune Chicken＂ samples. The study is targeting at creating products for various consumers by combining dissimilar colors of fiber cloth with ＂Fortune Chicken＂ goods in order to achieve the new aesthetic concept as well as to elevate customers' tendency in purchasing the fabric-made ＂Fortune Chicken.＂ In the long run, this can be expected as a symbolic wedding gift in Taiwan. The study also discovers the difference between the designers and the subjects towards the sense of style, in the meantime, the study learns that based on aesthetic imagery, color red, blue with the design of big peony tend to be more popular in Taiwan's wedding ceremony.