- 期刊
- OpenAccess
A Comparative Study of Customer Preferences in the Electric Vehicle Market in Taiwan and Germany
摘要
The objective of this cross-cultural comparative research is to discern discernible customer preferences via a comparison of German and Taiwanese electric vehicle (EV) owners and prospective EV purchasers. As a result, this research included the following independent variables: The initial independent variable pertains to Ownership Cost, which is established through the evaluation of Purchase Cost and Cost Saving Capability. The subsequent independent variable concerns Performance Factor, which is determined by considering Range, Reliability, Safety, and Charge time. Lastly, the third independent variable encompasses Technical Features, which is assessed based on Design, Quality, and Technical Complexity. The variable under investigation is the preferences of electric vehicle (EV) customers. This research endeavor aims to gather survey data in three distinct languages, namely English, German, and Taiwanese, from emerging adults, such as students embarking on their careers residing in both Germany and Taiwan. Prior to inclusion in the database, the collected surveys undergo a secondary filtration process. The present study used the Linear Structural Relation Model (LISREL), the Neural network, and the regression model as analytical tools to examine hypotheses and construct the research model. The present research will use cluster analysis as a methodology to partition customers into discrete niche markets with the objective of discerning the target market. This study will furthermore include recommendations for the electric car sector, governmental entities, and prospective researchers.