COVID-19期間的線上烹飪學習：自我效能、學習興趣、態度與滿意度之關係

On-line Cooking Learning during COVID-19:Relationship between YouTube Self-efficacy, Learning Interest, Attitude and Satisfaction

王志美(Chih-Mei Wang) ； 宋修德(Hsiu-Te Sung)

《中科大學報》 Volume 7 Issue 2 (2020/12) Pp. 171-188

https://doi.org/10.6902/JNTUST.202012_7(2).0009

Abstracts

2020年初的新型冠狀病毒（COVID-19）疫情，導致世界各地的人們受到這場全球性傳染病大流行的影響，讓民眾的外食頻率大幅降低，在家「自煮生活」開始成為新興趨勢，因此，人們開始通過社群媒體觀看烹飪教學頻道，並學習烹製健康美味的料理。而YouTube作為全球最熱門的視頻平台，也成為人們學習烹飪技能的免費線上資源。目前多數研究都在探討YouTube應用於正式學習的有效性，但透過YouTube所進行的非正式學習模式的研究探討並不多。因此，本研究在多媒體學習認知情意理論的基礎下，建構一個研究模式，並提出4項研究假設，並透過社交平臺邀請有在觀看YouTube烹飪教學頻道的的參與者填寫問卷，回收331份問卷，刪除無效數據共計68份，有效資料為263份，有效回收率為79.5%，資料先經SPSS23.0進行信度與效度分析後，再以AMOS20.0來檢驗模型適配度及驗證研究模式。研究結果顯示：一、自我效能對學習興趣具有正影響；二、自我效能對學習態度具有正影響；三、學習態度對學習滿意度具有正影響；四、學習興趣對學習滿意度具有正影響。

Keywords

YouTube ； 烹飪學習 ； 自我效能 ； 學習態度 ； 學習滿意度

Parallel abstracts

The COVID-19 pandemic starting in the beginning of 2020 has impacted people’s lives worldwide, leading to the significantly drop in dining-out frequency. As a consequence, cooking at home has become an emerging trend. At such time, people have begun to watch cooking channels via social media and learn to cook healthy and delicious dishes. As a global popular video platform, YouTube has become a free online source for people to learn cooking skills. Most current research are exploring the effectiveness of applying YouTube to formal learning, and there is not much research or discussion on the use of YouTube as an informal learning model. Therefore, this study constructed a research model on the basis of cognitive-affective theory of learning with media(CATLM), proposed 4 research hypotheses and invited the participants watching YouTube cooking channel to answer the questionnaire. 331 questionnaires were recovered. After 68 invalid questionnaires were deleted, there were 263 valid questionnaires and the effective recovery rate was 79.5%. The data were firstly analyzed for reliability and validity with SPSS23.0 And then AMOS 20.0 was adopted to test the model fit and verify the research model. The research results indicated that (1) YouTube self-efficacy was positively related with learning interest; (2) YouTube self-efficacy was positively related with learning attitude; (3) learning attitude was positively related with learning satisfaction; (4) learning interest was positively related with learning satisfaction.

Parallel keywords

YouTube ； cooking learning ； self-efficacy ； learning attitude ； learning satisfaction

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