- 期刊
追星交流平台設計與行銷之研究
Research on Star Chasing Platform Design and Marketing
摘要
近年來韓流席捲全球，台灣更是受到偶像崇拜的影響，無論學生或是上班族，皆紛紛成為韓國偶像團體的粉絲。然而在追星資訊的選擇上，粉絲只有透過社群媒體接收消息，但無法確定收到的都是真實的消息，而要購買偶像團體週邊商品或演唱會門票有時也不會很方便。本研究為了解決上述問題，設計了＂KPOP＂追星交流平台。本平台以手機程式為介面，結合追星上的各式文化創意需求，透過與韓國當地商家和娛樂經紀公司合作，提供用戶最新的韓國偶像團體資訊以及相關的產品或專屬廣告。此外，本平台也有設立粉絲社群，提供用戶們交流心得、分享自己的經驗。在追星之餘也能結交共同嗜好的朋友，讓追星娛樂成為生活的一部分，讓接觸韓國偶像能成為一件輕鬆且快樂的事，同時能使得此族群不斷擴大。
並列摘要
In recent years, the Korean Wave has swept the world, and Taiwan has been affected by idol worship. Both students and office workers have become fans of Korean idol groups. However, in the selection of star-chasing information, fans only receive news through social media, but they cannot be sure that they are all real news. It is sometimes not very convenient to buy idol group merchandise or concert tickets. In order to solve the above problems, this research designed the ＂KPOP＂ star chasing platform. This platform uses mobile apps as an interface, combines various cultural and creative needs on star chasers, and provides users with the latest Korean idol group information and related products or exclusive advertisements through cooperation with local Korean businesses and entertainment economic companies. In addition, this platform also has a fan community to allow users to exchange experiences and share their own experiences. In addition to star-chasing, fans can also make friends with common hobbies, making star-chasing entertainment a part of life, making contact with Korean idols an easy and happy thing, and enabling this group to continue expanding.