- 期刊
COVID-19－對國內旅行業營運效率分析
Analysis of operational efficiency of Taiwan travel agencies before and after COVID-19
摘要
本研究目的主要探討COVID-19期間（2019至2021年），民眾無法出國旅行，導致經營狀況受嚴重衝擊之旅行社業者，營運效率上的變動情形，並分析在面對疫情衝擊下，如何提高企業經營效率。本研究運用資料包絡分析法，以臺灣六家上市櫃旅行社為決策單位（decision making units, DMU），依照臺灣證券交易所公開資訊觀測站之公開資訊，分別以實收資本額、營業成本為投入項，營業收入淨額為產出項，分析各旅行社2019、2020、2021年營運效率。研究結果顯示，2019年營運效率排名：雄獅、易飛網（1），燦星（2），山富（3），五福（4），鳳凰（5）；2020年營運效率排名：雄獅、鳳凰（1），易飛網（2），山富、五福（3），燦星（4）；2021年營運效率排名：雄獅、易飛網（1），鳳凰（2），山富（3），五福（4）、燦星（5）。面臨疫情衝擊下，雄獅和易飛網維持最佳效率；鳳凰、燦星、山富、五福則營運效率下滑；從投入產出觀點比較各旅行社面臨COVID-19衝擊期間的營運效率，雄獅經營餐飲品牌，鳳凰投入健身產業，易飛網發展保健食品與防疫產品，透過多角化經營策略，增加營業外收入，並致力投入國內旅遊使其維持最佳營運效率；建議營運效率不佳之旅行社，得依自身條件發展多元化、創新服務，進而增加產出項：營業收入淨額，提升營運效率。
並列摘要
The purpose of this research is discussing the changes in the operational efficiency of travel agencies in which business conditions are severely impacted before and after COVID-19 (2019-2021). Then analyzed how to improve business efficiency in this period. Used data envelopment analysis to measure the operational efficiency. The travel agencies considered as decision making units (DMUs) included 6 companies which are listed in Taiwan. Used the data which is announced on the market observation post system to compute the operational efficiency by using paid in capital, operating cost as the inputs, then using operating revenue as the output. The results showed that faced with the impact of COVID-19, Lion Travel Service Co., Ltd. and Ezfly international Travel Agent Co., Ltd. maintained optimal efficiency; the operational efficiency of Phoenix Tours International, Inc., Life Travel Service Co., Ltd., Richmond Tours International, and Star Travel Corp., decreased. Compared the operational efficiency of travel agencies before and after the impact of COVID-19 from the perspective of input and output. Lion Travel Service Co., Ltd. and Ezfly international Travel Agent Co., Ltd. maintained the best operational efficiency by the increase of non-operating income. A comparison of the results suggests that the tourism industry should develop diversified and innovative services according to their own conditions so as to increase their income and improve operational efficiency.