HOTEL SERVICES FOR HYPOTONICS IN UKRAINE: SCIENTIFIC-PRACTICAL RESULTS OF ECONOMIC-ORGANIZATIONAL AND MARKETING SUBSTANTIATION

Yuliya Pereyaslova ； Elena Hrebenyukova ； Elizabeth Rasskazova

《Traektoriâ nauki》 1卷2&3期 (2015/10) Pp. 3(1)-3(21)

並列摘要

The article is dedicated to economic-organizational and marketing substantiation of the newest for Ukraine hotel service for patients with hypotension. The necessity of proposition of the market of such services is an extremely actual direction not only in hotel economy but in medical service of the country’s population today. It confirms the social targeting of the hotel service offer at the existent market, responsibility before the society and the future competitiveness of such hotel.

並列關鍵字

hotel services ； hypotension ； marketing HoReCa ； economics of tourism