- 期刊
大數據智慧法則運用于金融科技提升營運服務
The Improvement of Fintech Application by Big Data Intelligent Rule
摘要
在經濟發展過程中，金融業扮演著促進人類福祉的重要角色，對世界經濟發展有重要的貢獻，而台灣是世界經濟的一環，對於金融創新科技的發展更是不可忽視，特別是隨著資訊科技的進步，資訊科技運用于金融業愈來愈多，社群網站風起雲湧，各類資訊數以兆計，大資料分析蔚為風潮，金融企業更必須隨時加以因應配合，才能提升科技水準及達到經濟發展的目的。例如，資訊的發掘、整理、分析，以及預測等工作更是不可忽視。本文整合出大數據運用于金融科技之法則與案例並討論應用的優缺點，期以提供金融企業於經營與管理中，重視資訊管理，以大資料為核心的應用創新業務不斷推出，可以使客戶享受到更優質的服務。
並列摘要
In the process of economic development, the financial industry plays an important role in promoting human well-being and makes important contributions to the development of the world economy. Taiwan is a part of the world economy, and the development of financial innovation and technology cannot be ignored, especially with the development of information technology. With the advancement of technology, the application of information technology in the financial industry is increasing, social networking sites are surging, there are trillions of information, and big data analysis is becoming a trend. Financial enterprises must also respond and cooperate at any time in order to improve the level of technology and achieve the goal of economic development, For example, information mining, sorting, analysis, and forecasting should not be ignored. This article integrates the rules and cases of applying big data to financial technology and discusses the advantages and disadvantages of the application. It is expected to provide financial enterprises with an emphasis on information management in their operation and management. Enjoy better service.