- 期刊
A Brief Analysis on Cross-cultural Communication Strategy of Chinese Films under the Context of Globalization
並列摘要
With the development of globalization waves, the cross-cultural communication becomes more and more common nowadays. Chinese films, as a kind of mass media and the carrier of ideology, must meet the challenge in the world with active attitudes and take part in cross-cultural communication worldwide extensively. The context of globalization is not only a challenge but also an opportunity for Chinese films and if Chinese films want to be successful in the process of cross-cultural communication, it must find out a conjoint point between globalization and location to implement dual-coding of them. With the objective of consensus but different for the cultural demands of cross-cultural communication, the communicational strategies in culture, subject, art and operation must extensively use for reference and boldly create to renew the situation of Chinese films.