解嚴後本土意識抬頭,各地區開始發展有各自特色的地方學研究。地方文史學者希望藉此推動居民重視地方價值,振興地方產業。進而有以導覽的方式,帶動群眾認識與體驗當地文史,因而有地方小旅行的文創旅遊產生,近年成為風潮。去年來因新冠肺炎疫情國人無法出國,國內旅遊成為熱門主流,加上這種景點集中適合一兩日內可完成的小旅行,剛好適合短天期休假,因此許多小城鄉,看到這個趨勢,都希望藉由行銷地方景點文物,以觀光來振興地方經濟。本文即以桃園「龍岡地區」做為研究,分析它的歷史、文化景物,以SWOT模式探討其發展文史觀光的自身與大環境條件,並予以建議。發現龍岡地區有軍事、眷村與滇泰緬文化特色,在一日小旅行的風潮中有觀光的優勢,但地方缺乏主導的組織與導覽人員,體驗與教育性活動設施需要增加,應引進知名餐飲企業結合地方特色吸引人氣;不過在軍事單位眾多的龍岡開放觀光是否影響國防安全也需要考量。而發展文化觀光,更要思考文化傳承如何永續發展,龍岡在環境保護與振興地方經濟,發展文化特色上如何達到永續旅遊的目標,本文將探討其做法,以為其他地區文化觀光發展參考。
After the lifting of martial law, various places have developed their own local studies. Local scholars in literature and history hope to use this to encourage residents to attach importance to local values and to revitalize local industries. Therefore, guided tours are used to drive the masses to understand and experience local culture and history, and local small tours are born. Since last year, Taiwanese people cannot go abroad due to the COVID-19 epidemic, and domestic tourism has become popular. In addition, this kind of small trip is suitable for short vacations, so many cities and villages with unique characteristics hope to use cultural tourism to revitalize the local economy. This article studies the cultural and historical scenery of Longgang, Taoyuan, and explores its cultural and historical sightseeing in a SWOT mode. It is discovered that Longgang has ethnic, military and military village characteristics, but lacks a leading organization, and experience and education facilities need to be increased. In addition, well-known enterprises should be introduced to combine local characteristics to attract popularity, but whether Longgang's opening of tourism affects national defense also needs to be considered. In addition, this article will discuss how Longgang can achieve sustainable tourism goals in terms of environmental protection, revitalization of the local economy, and development of cultural characteristics. This article will discuss its practices to serve as a reference for the development of cultural tourism in other regions.