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蜜月旅行安全需求之探討

Safety Aspect in Honeymoon

摘要


蜜月旅行,為每個人人生當中重要的時刻之一。過去研究也曾指出,新婚夫妻在考量蜜月旅行目的地時,安全的考量對於其而言是重要的,但並未更加深入的了解何種旅遊安全議題是新婚夫妻在蜜月旅行的重要需求,因此本研究目的旨在了解新婚夫妻在蜜月旅行時的安全需求,本研究採用自由列舉法進行研究,透過問卷的填寫讓每對的新婚夫妻列舉出他們所會注意及關心的安全問題,回收之問卷經過研究者的編碼後,利用ANTHROPAC 軟體進行統計分析,本研究於104年3 月於PTT 結婚版上進行受試者的招募,共招募185 對新婚夫妻為此次研究的受試者,經過電話聯繫進行篩選後,於104 年3 月7 日至4 月17 日間進行問卷調查,共回收112 份問卷,其中110 份為有效問卷,2 份為無效問卷,回收問卷經過統計分析後得知新婚夫妻最注意之安全議題依序為;治安、飲食安全、陸上交通、住宿、飛航,而其中治安項目的Smith's 顯著指數更高達0.637,依序為飲食安全0.314、陸上交通0.289、住宿0.279 及飛航0.260,上述結果可作為新婚夫妻及旅行社業者規劃蜜月旅行之參考。

並列摘要


Honeymoon is the important moment in our life. The previous studies pointed out safety is an important factor to the newlyweds select their honeymoon destination, but they did not find which safety factors is important. Therefore, this research will be investigate the newlyweds need which safety factors in honeymoon. This research use Free-listing questionnaire to investigate the safety needs of the honeymoon, and it use ANTHROPAC to analysis data which after coding. The results appearance the police has significant influence to the honeymoon safety needs, in addition, food safety, land transport, hotel and flight also has significant influence to the honeymoon destinations. This consequence can be used by the travel industry to plan a honeymoon, and to formulate policy for attracting the newlyweds and create the new income.

並列關鍵字

Honeymoon Traveling safety Free-listing

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