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【論文摘要】非典粉紅超跑之白沙屯拱天宮媽祖進香繞境活動深度旅遊研究
【論文摘要】An In-depth Tourism Study of the Atypical Pink Supercar, Baishatun Gongtian Palace, Mazu Incense Circumambulation Activities
摘要
苗栗通霄鎮之白沙屯媽祖進香繞境活動，每年皆會採取獨特的方式進行。大媽祖至北港朝天宮進行進香，會先到秋茂園登上粉紅超跑之竹鑾轎，然後由北而南依序而行。報名進香活動以現場報名，並領取香丁腳（進香眾）所需的物品。「鑽轎下」代表媽祖所到之處為民為世祈福，特別是粉紅超跑所到之處，除受到廣大信徒信眾的追隨與膜拜之外，媽祖也很隨興的行走非典的路線和不確定的休憩之地，不管是店家、廟宇、學校或是機關、村里都有可能是粉紅超跑的形跡之處。信徒信眾大都會準備免費的結緣物品，如食物、遮陽、遮雨之物品，另也透過進香活動，活絡了經濟生活，旅遊所需的交通、食物、住宿，在活動期間創造了可觀的經濟利益。本文旨在每年的白沙屯進香文化中所進行的模式、以及深度旅遊中情境、經濟活動所帶來與宗教活動中相關的益處。經由深度旅遊的探究，粉紅超跑的急行軍，又有別於其他宮廟之與政治、陣頭比拚較勁之忽略與弱化，白沙屯拱天宮確實成功造就了地方特色的非典模式，也透過深度旅遊之體驗，具有健康旅遊之研究價值。
並列摘要
The Baishatun Mazu incense circumambulation activity in Tongxiao Town, Miaoli will be carried out in a unique way every year. When Da Mazu goes to Chaotian Palace in Beigang to make incense, she will first go to Qiumao Garden to board the pink supercar Zhuluan sedan chair, and then walk in order from north to south. Sign up for the incense event to register on-site and receive the items required for the incense feet (incense pilgrims). In addition to being followed and worshiped by the majority of believers and believers, Mazu is also very casually walking the route of SARS and uncertain resting places, whether it is a store, a temple, a school or an institution, or a village, it may be the shape of the pink supercar. Most of the believers will prepare free bonding items, such as food, shade from the sun and rain, and through the incense activities, they also activate economic life, transportation, food, and accommodation required for tourism, creating considerable economic benefits during the event. This article aims to explore the patterns of the annual Baishatun incense culture, as well as the contextual and economic benefits of in-depth tourism related to religious activities. Through the exploration of in-depth tourism, the rapid march of the pink supercar, which is different from the neglect and weakening of other palaces and temples and politics and battle competitions, Baishatun Gongtian Palace has indeed successfully created a SARS model with local characteristics, and also has the research value of health tourism through the experience of in-depth tourism.