農村牆面彩繪對農村意象與環境美質之影響研究

近十多年來，台灣在相關計畫的推動及媒體報導效應下，許多農村相繼以彩繪來進行環境營造，彩繪雖讓不少社區爆紅成為熱門景點，但同時也引發了彩繪內容偏離了社區的特色、忽略地方文化、缺乏環境美學思考等批評聲浪。鑑此，本研究主要目的是探討農村牆面彩繪對農村意象與環境美質之影響。本研究將農村彩繪類型分為「3D互動式彩繪」、「原創插畫彩繪」、「卡通動漫彩繪」與「農村風景彩繪」等四類，並以廣泛拍攝方式收集台灣中南部農村牆面彩繪照片，最終選定32張照片作為正式受測照片（每種彩繪類型各8張），並請受測者觀看照片後填答其對農村意象與環境美質之感知。受測樣本收集採用網路及傳統問卷調查，有效樣本共476份（網路236份、現場240份）。本研究結論：（1）紅磚牆面應保留原貌即可呈現農村意象與環境美質，較不適合加以彩繪；水泥牆面則可適度加以彩繪，但彩繪內容應與農村風貌或在地人文有關，並且注意繪製技巧與品質。（2）彩繪類型中以「農村風景彩繪」最能同時展現具農村意象與環境美質，而「卡通動漫彩繪」則是農村意象與環境美質均偏低的類型。

關鍵字

社區營造；彩繪村；壁畫

並列摘要

Under the promotion of relevant government projects and the effect of media reports, many rural villages have successively used colorful paintings to create the environment in Taiwan over the past decade. Although these colorful paintings have made many communities become popular attractions, it has also triggered criticisms that the content of colorful paintings deviates from the characteristics of the community, ignores local culture, and lacks environmental aesthetics. Thus, the main purpose of this research is to explore the influence of rural wall painting on image of rural area and environmental aesthetics. Our research divides the types of rural paintings into 4 categories: ＂3D interactive painting＂, ＂original illustration painting＂, ＂cartoon animation painting＂ and ＂rural landscape painting＂, and collects pictures of rural wall paintings in central and southern Taiwan through a wide range of photography methods. Finally, we select 32 photos as the official test photos (8 for each type of painting) for the subjects to fill in their perception of image and environmental aesthetics of rural areas after viewing the photos. The samples are from the Internet and questionnaire surveys, and we obtain a total of 476 valid samples (236 online and 240 on-site). The result mainly shows: (1) The red brick wall surface should retain its original appearance to show the rural image and environmental aesthetics, and it is less suitable for painting; the concrete wall can be painted moderately, but the content should be related to the rural style or local culture, and pay attention to the painting skills and quality. (2) Among the types of painting, ＂rural landscape painting＂ can mostly show rural image and environmental aesthetics at the same time, while ＂cartoon animation painting＂ is a type with low rural image and environmental aesthetics.