Formosan Magazine Press, Inc. (FMP), rising in selling foreign magazines as a consignee to publishing children's books, has been adhering to the attitude of serving people. Its effort actively to promote the indigenous culture in the development of Taiwan children's literature has known to everyone, publishing picture books especially. In the publishing history of picture book in Taiwan, FMP was one of the pioneers that published picture books, over 160 volumes untill now, with the principle of "Giving Children Love all their life" choosing the books. What the extraordinary it had that, not only has it combined with the idea of education to push "parents and kids reading together", but invited some famous workers of children's literature in Taiwan as its advisors to fulfill the principle of education, letting picture books plant deeply into everyone's life.