台灣工具機產業競爭力分析

對曾經經歷過輝煌年代後邁入新平庸經濟的工具機產業而言，除了全球消費成長趨緩導致製造業衰退，對工具機的需求量減少導致出口值大幅衰退外，又有中階機種面臨日圓與歐元貶值造成日商與歐盟廠商機器的價格接近台灣品牌，危及工具機廠商訂單並壓縮廠商銷售價格；低階機種受中國大陸以低價策略洗劫市場的雙重壓力下，我們需要先了解台灣在全球工具機市場中扮演的角色和其競爭優勢與劣勢，再去思考如何提升或加強台灣工具機的競爭力才能在市場角逐戰中站穩腳步。

關鍵字

工具機；競爭力；產業分析

並列摘要

Taiwan's machine tool industry enters ＂New Mediocre＂ phase after a glorious period due to the slowing growth rate of global consumption and the collapse of manufacturing. In addition to the decrease in demand for machine tools, Taiwan's machine tool industry faces challenges from Japan and Germany in medium-level machine tools and China in low-end products. In order to improve the competitiveness of Taiwan's machine tool industry, we need to analyze the strengths and weaknesses of Taiwan's machine tool industry