Given the trend towards achieving Net Zero Emissions and Carbon Boundary Adjustment Mechanisms, it is projected that the equipment market for the hydrogen energy value chain will reach 247 billion US dollars by 2050. Unlike the previous scenario that was primarily driven by hydrogen cars, the current development of the hydrogen energy industry is focused on capitalizing on the strengths of each country and region and accelerating the expansion of the full value chain technology. The Proton Exchange Membrane Fuel Cell (PEMFC) technology continues to dominate the fuel cell vehicle market. To identify industrial technology opportunities, it is crucial to analyze the business strategy and current situation of international benchmark manufacturer, Ballard Inc. Thus, this paper aims to provide suggestions for Taiwan to develop its industrial technology capabilities.