- 期刊
新质生产力背景下的旅游发展：贵州省贵阳市白云区蘑力小镇为例
Tourism Development under the Background of New Quality Productivity: A Case Study of Muloli Town, Baiyun District, Guiyang City, Guizhou Province
摘要
在新质生产力背景下，旅游业如何应用新思维、新方法以及新工具，高效率产出高质量的结果，是旅游业所面临的重要议题。本文之目的是梳理蘑力小镇的现况，找出它的问题，并提供相关建议。本研究以贵州省贵阳市蘑力小镇景区为例子，透过文献检索、实地考察法、访谈法以及问卷调查法等路径获取数据。研究发现，蘑力小镇具有菌菇特色鲜明、民族文化特色突出、游客满意度高等优势；交通稍显不便、园区设施妥善率低、管理水平有待提升等劣势；乡村振兴战略的政策支持、研学旅游发展需求、旅游网络平台推广普及等机会；以及同业竞争压力和失业率增长趋势等威胁。此外，本研究依据SWOT策略矩阵，提出利用优势掌握机会等建议。最后，在新质生产力背景下，旅游业可思考与高校合作，开发研学旅游产品与康养旅游产品。
並列摘要
In the context of new quality productivity, how to apply new thinking, new methods and new tools to produce high quality results is an important issue facing the tourism industry. The purpose of this paper is to sort out the current situation of Muoli Town, find out its problems, and provide relevant suggestions. This study takes Guoli Town scenic spot in Guiyang, Guizhou Province as an example, and obtains data through literature retrieval, field investigation, interview and questionnaire survey. It is found that Maoli Town has the advantages of distinct mushroom characteristics, outstanding national cultural characteristics and high tourist satisfaction; The traffic is slightly inconvenient, the proper rate of park facilities is low, and the management level needs to be improved. Policy support for the rural revitalization strategy, research on tourism development needs, and promotion and popularization of tourism network platforms; As well as threats such as competitive pressures and rising unemployment. In addition, based on SWOT strategy matrix, this study puts forward some suggestions such as using advantages to grasp opportunities. Finally, in the context of new quality productivity, the tourism industry can think about cooperating with universities to develop educational tourism products and health tourism products.