地域偏見中的他者與社會記憶：自媒體語境下的東北人形象研究

＂Others＂ and Social Memory in Regional Prejudice: A Study of the Image of ＂North-Easterners＂ in the We-Media Context

孫宇婷(Yuting SUN) ； 梁朝雲(Chaoyun LIANG)

《傳播與社會學刊》 52期 (2020/04) Pp. 27-55

https://doi.org/10.30180/CS.202004_(52).0003

摘要

有鑑於網路上越發嚴重的族群歧視現象，本研究透過巨量資料之文本挖掘並結合內容分析法，針對代表中國東北地區的微信發文主體（我群）和非東北地區發文主體（他者），針對「東北人」的相關公眾文章進行話語分析。從「我群」與「他者」的話語和內容差異、框架詮釋，及符號化形象等角度，探索自媒體語境下地域偏見的形成過程。本研究發現，東北地方文化塑造出在地群體的話語體系、性格特質和日常行為。東北方言所建構出的「搞笑」特質形塑著東北人泛娛樂化的日常行為，在吸引他者注意力的同時，也強化著他者對東北人的框架認知，為負面事件中他者偏見埋下了伏筆。當看到東北經濟逐漸沒落而急需尋求解釋時，他者將我群頻頻建構出的娛樂性話語，與若干負面事件中的東北人形象相互關聯，與傳統「東北人」的正面形象形成鮮明反差，進而構成了他者對當下東北人的地域偏見。

關鍵字

他者 ； 自媒體 ； 東北人形象 ； 社會記憶 ； 偏見

並列摘要

Given online regional discrimination against residents of North-Eastern China, this study examines public WeChat articles on ＂North-Easterners＂ in a textual analysis context. It combines computer-assisted methods and a qualitative content analysis to explore the process of North-easterners being constructed in two news-source discourses, namely ＂in-group＂(North-Eastern public accounts) and ＂others＂(non-North-Eastern public accounts). This study employs the theory of ＂the other＂ to examine how prejudice by others is constructed on the basis of regional differences in a WeMedia context. This study found that North-Eastern culture shapes in-group discourse systems, personality traits, and everyday behaviors, thereby not only constructing the everyday discourse in North-Eastern WeMedia through regional dialect and culture, but also reinforcing the self-ridiculing stereotypes of others. Although North-Eastern culture continually evokes the in-group's identity, it also strengthens and mobilizes others' social memory based on the characteristics of the in-group. When seeking explanations for depression among North-Eastern individuals, others associate a self-denigrating stereotype with North-Easterners, presented in terms of negative occurrences that form a sharp contrast with traditionally positive figures from the past. In such a context, others' regional prejudice against the in-group is constructed.

並列關鍵字

others ； WeMedia ； image of ＂North-Easterners＂ ； social memory ； prejudice

參考文獻

于鳳靜、王文權（2018）。〈自媒體語境中的東北形象及其塑造機制〉。《現代傳播》，第263期，頁20–24。Yu Fengjing, Wang Wenquan (2018). Zimeiti yujing zhong de dongbei xingxiang jiqi suzao jizhi. Xiandai Chuanbo, 263, 20–24.

王慶、余紅（2015）。〈泛娛樂化與自媒體霧霾環境風險傳播〉。《當代傳播》，第5期，頁21–23。Wang Qing, Yu Hong (2015). Fan yulehua yu zimeiti wumai huanjing fengxian chuanbo. Dangdai Chuanbo, 5, 21–23.

李美華、劉恩綺（2007）。〈台灣報紙如何再現客家形象與客家新聞：1995–2007〉。《客家研究》，第2卷（第2期），頁31–81。Li Meihua, Liu Enqi (2007). Taiwan baozhi ruhe zaixian kejia xingxiang yu kejia xinwen: 1995–2007. Kejia Yanjiu, 2(2), 31–81.

林欣穎（2007年4月）。〈從「福爾摩沙事件簿」看媒體的記憶重構〉。「數位創世紀2007年學術與實務研討會」論文，台北。Lin Xinying (2007, April). Cong “fuermosha shijianbu” kan meiti de jiyi chongjian. Shuwei Chiangshiji 2007 Xueshu yu Shiwu Yantaohui Lunwen, Taipei.

金兼斌、江蘇佳、陳安繁、瀋陽（2017）。〈新媒體平台上的科學傳播效果：基於微信公眾號的研究〉。《中國地質大學學報：社會科學版》，第17卷（第2期），頁107–119。Jin Jianbin, Jiang Sujia, Chen Anfan, Shen Yang (2017). Xinmeiti pingtaishang de kexue chuanbo xiaoguo: Jiyu weixin gongzhonghao de yanjiu. Zhongguo Dizhi Daxue Xuebao: Shehui Kexue ban, 17(2), 107–119.