- 期刊
社交網絡和平台的社會和商業影響
The Social and Commercial Impacts of Social Media and Digital Platforms
並列摘要
The rise of social media and digital platforms not only changes the entire communication process but also carries a new and transformative role for society with real social and economic impacts. The papers in this special issue examine the role of social media and platforms during social crises. Social media could serve as a mobilizing and organizing arm for communities to enhance governance, but they can also trigger crises and damage brand images if they are used in an improper and non-strategical way. The studies also underscore the empowerment role of social media and platforms for specific populations, namely the elderly and women, in society. Included also in this issue is a unique academic dialogue with ChatGPT: two scholars provided critical readings of the Q&A and suggested ways of embracing generative AI in aiding communication research.