台灣美髮沙龍染髮劑現況之探討

美髮師為消費者設計髮型時，為求變化髮色或掩飾白髮，經常使用染髮的技巧來達到藝術創作的表現價值，染髮過程免不了使用染髮劑。由於環境保護意識的覺醒，美髮產業與使用者逐漸重視染髮劑對環境和人體健康的影響，因此，本研究針對天然植物染髮劑與化學染髮劑的操作過程、效果與環境影響進行探討與分析。本研究以台中市美髮消費者為主要的觀察及研究對象，並經由與學界及業界專家之深度訪談進行質性研究，以探討在美學訴求及健康考量的雙重前提下，業界應如何使用適當的染髮劑。本研究將主題陳述與內容繪製成影響脈絡圖，以SWOT分析，並依據研究結果對業界提供有效資訊及建議，以及提供給後續有意投入相關產業研究之學者專家參考。本研究之主要貢獻是對天然植物染髮劑之優劣勢，提供詳實且全面性的分析報告與建議。

關鍵字

時尚美學；美容美髮；天然植物染；化學染

並列摘要

The hair-designers frequently perform the technique of hair-dyeing in order to cover the customer's white hair or to change hair colors in accordance with fashion. The hair-designer even treats the performance of hair-dyeing as an accomplishment of artistic creation. In response to environmental protection, the hair-styling industry and its clients pay much more attentions to the effects on the human body and environment occurred due to the usage of hair dyestuffs. The study wishes to analyze these effects in the procession of hair-dyeing using dyestuffs both natural plants and chemicals. The study adopts Qualitative in-depth interviewing Research. The subjects include professor, expert and also customers in Taichung city area who owns several experiences of hair-dyeing. The study also wishes to investigate how the hair-styling industry made its dyestuffs' choose under pre-consideration of health maintenance and esthetics. The results of in-depth interviewing will be analyzed by SWOT method, and conclude with few appropriate suggestions for the industry and customers while the main contribution of the study is to present the privileges and weak of both kinds of hair-dyestuffs to the industry.