- 期刊
教育行政溝通原理及其應用
THEORY OF COMMUNICATION AND ITS APPLICATION TO EDUCATIONAL ADMINISTRATION
並列摘要
This article presents an analysis of Theory of Communication and its application to educational administration. Four parts in this article are dicussed. The nature and patterns of communication are firstly described. Secondly the socio-psychological foundations of communication are explored. In the third part, the principles and strategies of communication are presented. And then the practice of communication in organizations of educational administration are finally introduced and evaluated. The analysis leads to the following conclusions: 1. Communication is a process of exchanging informations, ideas and attitudes by symbolism. 2. The purposes of communication are to establish commonness, to promote mutual understanding, to harmonize human relationships and to strengthen coordination and cooperation with a view to achieving the goals of organization. 3. The effect of communication is constantly influenced by socio-psychological factors such as motivation proception attitude group relation etc. 4. The process of communication is possibly disturbed by the effects of source, message, transmitting, receding, and feedbook. 5. The principles of communication in educational administration should be emphasized, such as intellectualism, emotionalism, rationalization, connotation, denotation, canalization, supplementation, fitting to experience background recency and primacy, etc. 6. The major strategies for actions of communication in educational administration are as follows: (1) Be affirmative. (2) Take initiative. (3) Present constructive framework of educational value for discussions. (4) Recognize clearly the scope and depth of the problems involved. (5) Constantly provide educational information. (6) Sources of communication be reliable. (7) Involve the neccessary participations of the public concerned. (8) Try to get the related leaders involved in the process of communication. (9) Use all available media. (10) Be friendly and honest. (11) Containing measures for improving the educational practices to satisfy the public. (12) Clarify timely the misunderstandings when it occurred. (13) Wisely use both formal and informal channels. (14) Adequately use upward, downward and horizontal communications. 7. At present, evident defects existing in the practice of communication in educational administration mainly are: neglecting two-way communication; undesirably fulfilling the functions of formal communication; teachers' unwillingly participating in communication; inadequately paying attension to teachers' demands and interest; lacking correct concept of power on both sides of principals and teachers; decision-making being partly not in accordance with organizational goals; and lacking neccessary coordination within organizations.