Research on the Influence of Political Connection and Social Influence on the Social Responsibility of Listed Pharmaceutical Companies

Zeyuan Wang ； Yang Cao

《World Scientific Research Journal》 6卷8期 (2020/08) Pp. 121-130

https://doi.org/10.6911/WSRJ.202008_6(8).0017

摘要

According to 'Stakeholders theory', the interests pursued by the enterprise should not be limited to meet the needs of shareholders, the enterprise should also be responsible for all groups involved in the production and operation of the enterprise, enterprises need to fulfill certain social responsibilities to the corresponding groups. To solve this problem, this paper finds through empirical research on a total of 369 samples of listed pharmaceutical companies from 2018 to 2019, the political connection and social influence of executives have a role in promoting corporate social responsibility, simultaneously, media supervision can positively strengthen the influence of political connections, however, the strengthening effect on social impact is only effective for the ＂growth＂ enterprise. Based on this, this article suggests that, in order to improve the status quo of corporate social responsibility, in addition to giving senior executives corresponding awards or honors, they should also strengthen media supervision, regulate media behavior, and give full play to the media's positive regulatory role.

關鍵字

Social responsibility ； Political relevance ； Social influence ； Media supervision

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