- 期刊
A Brief Analysis of the Operation of Hema Fresh
摘要
Since Jack Ma put forward the concept of ＂new retail＂ in 2016, stressing that retail enterprises are about to usher in the era of integration of online and offline logistics, ecommerce and physical retail are turning from conflict to interdependence. Major capital are actively exploring and layout of new retail. This paper mainly introduces the development of hema fresh under the new retail format. The operation status quo and operation mode of Hema Fresh food are discussed. The improvement strategies and implementation countermeasures of Hema Fresh produce operation mode are put forward.
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