Under the background of national Fitness and Healthy China action plan, in order to alleviate the contradiction between the increasing demand of social sports resources and the development level of social sports at the present stage, the opening of college sports venues to the society needs to move towards an intensive development road. Current our country university sports venues should be open to the outside of reality, often in the process of actual open to the outside in market‐oriented pricing for fees, and daily management main body is relatively single, which reveals the current part of college sports resources are idle phenomenon, daily management lagging situation and unreasonable fee pricing standards. In view of these problems and the analysis of the reasons behind, this paper tries to explore the intensive management and operation mode of college sports venues. Specifically, we can accelerate the pace of opening college sports grounds to the society from four aspects: changing the understanding concept, realizing the diversification of daily management subjects, adjusting reasonable charging standards and improving management and service informatization and management level.