Identity Construction and Social Relationships Between Virtual Streamers and Audience‐‐Taking Vox Akuma as an Example

Anwen Hao

《World Scientific Research Journal》 9卷10期 (2023/10) Pp. 62-68

https://doi.org/10.6911/WSRJ.202310_9(10).0009

摘要

With the growth of the live streaming industry and technological advancements, the number of Virtual streamers, which are live streamers who use 2D or 3D virtual models as a medium, has significantly increased. However, among the numerous virtual streamers, many neglect the most important aspects of this type of broadcasting, which are the construction of the virtual streamers' personalities and the establishment of their relationship with the audience, resulting in varying quality among streamers. Therefore, this article uses Vox Akuma, a virtual streamer with millions of followers and an annual income exceeding one million USD, as an example to analyze his identity construction as a virtual streamer and the new social relationships he has developed with his audience by using in‐depth interviews, case analysis, and participatory analysis.

關鍵字

Virtual Streamers ； New Social Relationships ； Identity Construction

參考文獻

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