A Study on the Current Situation and Strategy of Image Publicity in Colleges and Universities in the Era of Self Media

Jingzhe Zhao ； Wei Wang ； Shulin Du ； Shenying Zhang

《International Core Journal of Engineering》 6卷5期 (2020/05) Pp. 116-118

https://doi.org/10.6919/ICJE.202005_6(5).0018

摘要

Nowadays, with the rapid development of the self media platform, the public has affirmed the arrival of the era of self media. People often see some universities in various forms of image publicity on various types of self media platforms. The purpose of image publicity in these colleges and universities is to better show the good image of their own schools to the public. Based on the analysis of the status quo of the image publicity of colleges and universities in the era of self media, this paper puts forward some strategies that can effectively promote the image publicity of colleges and universities in the era of self media.

關鍵字

Self media era ； College image ； Image publicity ； Strategy research

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