This article mainly introduced the technology of coal-based direct reduction process which utilizing ilmenite through the rotary kiln. A brief introduction of the situation of raw material and fuel has been given as per the product quality requirements. Based on the general description of the production process of reduced titanium in the rotary kiln, it has been analyzed specifically the process parameters especially about the reduction temperature, reduction time, atmosphere control etc. Finally, the typical problems such as emission of flue gas and furnaces ring in rotary kiln have been fully analyzed and resolved by corresponding solutions.