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摘要


Grand Runeterra Tavern (abbreviated to GRT), is a project aiming to be a community hub for casual and gaming enthusiasts by offering a dedicated website and forum. This website will attract users by offering esports streams, scores, news, and community tools like the forum and match scoring. As the gaming industry grows, so has its esports sector, with numbers over 380 million viewers in 2018. This growth is only predicted to continue into 2021 to 557 million (Newzoo, 2018). Breakout games such as League of Legends have already shown their potential, outstripping traditional sport view ships such as the MLB and NBA, partly thanks to its more international appeal and audience. Revenue-wise, esports is relatively young, investments into tournaments have reached close to 700m with analysts predicting it to reach 1.4 billion by 2021. This growth will be driven by more major named brands such as Nike, Coca-Cola, and DHL investing in advertising across esports in general. With the esports scene also growing in Australia, we have found an opportunity for our project to tap into those investments and develop an esports community website.

參考文獻


Seo, Y., & Jung, S.-U. (2016). Beyond solitary play in computer games: The social practices of eSports. Journal of Consumer Culture, 16(3), 635–655. https://doi.org/10.1177/1469540514553711
Joseph Macey, Ville Tyrväinen, Henri Pirkkalainen, Juho Hamari. (2020) Does esports spectating influence game consumption? Behaviour & Information Technology 0:0, pages 1-17.
Yu-Chih Huang, Lan Lan Chang, Chia-Pin Yu, Joseph Chen. (2019) Examining an extended technology acceptance model with experience construct on hotel consumers’ adoption of mobile applications. Journal of Hospitality Marketing & Management 28:8, pages 957-980.
Cem Abanazir. (2019) Institutionalisation in E-Sports. Sport, Ethics and Philosophy 13:2, pages 117-131.
Petr Parshakov, Dennis Coates, Marina Zavertiaeva. (2018) Is diversity good or bad? Evidence from eSports teams analysis. Applied Economics 50:47, pages 5064-5075.

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