This article introduces the design and implementation of a travel strategy platform based on PHP and MySQL. The platform aims to provide travelers with comprehensive, accurate and personalized travel information and planning services. By utilizing the advantages of PHP and MySQL, a convenient and efficient travel planning platform is realized. Users can browse and search for scenic spot information, bookmark interesting scenic spots and guides, and make personalized travel planning. The platform also provides administrator management functions. This study is of great significance to the development of tourism.