- 期刊
Micro-Blog Marketing Planning Analysis and Application of Small Botanical Garden
摘要
Micro-blog marketing refers to a kind of marketing method that creates value for merchants and individuals through micro-blog platform, and it also refers to the business behavior mode that merchants or individuals discover and meet various needs of users through micro-blog platform. This paper first makes a brief introduction of ＂small botanical garden project＂, then explains the value of microblog marketing and how to use microblog to carry out online marketing promotion of ＂small botanical garden project＂, and finally makes a summary.
參考文獻
Xiaoxuan Zhu,Zhenxin Xiao,Maggie Chuoyan Dong,Jibao Gu. The fit between firms' open innovation and business model for new product development speed: A contingent perspective[J]. Technovation, 2019, 86-87.
Hoang Nguyen,Marlon Dumas,Arthur H.M. ter Hofstede,Marcello La Rosa,Fabrizio Maria Maggi. Stage-based discovery of business process models from event logs[J]. Information Systems,2019,84.
Oliver Laasch,Jonatan Pinkse. Explaining the leopards' spots: Responsibility-embedding in business model artefacts across spaces of institutional complexity[J]. Long Range Planning,2019.
Matúš Materna. Variants of air navigation service providers' business models[J]. Transportation Research Procedia, 2019, 40.
JinHyo Joseph Yun,DongKyu Won,KyungBae Park,EuiSeob Jeong,Xiaofei Zhao. The role of a business model in market growth: The difference between the converted industry and the emerging industry[J]. Technological Forecasting & Social Change,2019,146.