With the continuous development of Internet technology, the era of big data will follow, and it provides new opportunities for media convergence. Big data is gradually changing our work and life, which has a huge impact on paper media, radio and television media, and online media. This paper explores the traditional media such as radio, newspapers, and television through the analysis of the meaning and characteristics of big data, explore innovative ways to integrate traditional media such as radio, newspapers and television with new media. This paper explores media production innovation based on big data in the era of media convergence.