- 期刊
Construction of Chinese Traditional Sports Culture Communication System from the Perspective of Intangible Cultural Heritage Protection
摘要
Integrating intangible cultural heritage elements into the communication of China's sports image is an effective way to inherit the traditional sports culture of the Chinese nation, shape the image of the country, and enhance the soft power of the country's culture. In the process of globalization, because the economic and social foundations are relatively weak, the traditional sports culture of the Chinese nation has been marginalized both at home and abroad. This paper uses sampling surveys, literature analysis, expert interviews and other methods to study construction of Chinese traditional sports culture communication system from the perspective of intangible cultural heritage protection, believes that intangible cultural heritage element of sports should be integrated into the large-scale communication pattern from interpersonal communication to intercultural communication, focus on cultivating the national cultural consciousness and identity of the communication subject, and scientifically construct good cultural ecological environment under the new normal.