Since 2008, China's ethnic problems have become more prominent and the government has endeavored to improve the voices of ethnic minorities in the media. Against this background, ethnic minority actors dress up in minority costumes to represent the signs of ethnic minorities in the CCTV Spring Festival Gala through the combination of songs and dances which praise nature, the powerful nation and a happy life. However, the signs lack subjectivity in the CCTV Spring Festival Gala which is driven by political ideology. And these signs serve to differentiate 'us' from the 'others'. In conclusion, ethnic minorities have never been truly represented on the CCTV Spring Festival Gala because of the structure's binary opposition.