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Presences or Absences of China's Ethnic Minorities:--A Case Study of Semiotic Analysis of China Central Television (CCTV)'s Spring Festival Galas' Ethnic Minority (2009-2016)

摘要


Since 2008, China's ethnic problems have become more prominent and the government has endeavored to improve the voices of ethnic minorities in the media. Against this background, ethnic minority actors dress up in minority costumes to represent the signs of ethnic minorities in the CCTV Spring Festival Gala through the combination of songs and dances which praise nature, the powerful nation and a happy life. However, the signs lack subjectivity in the CCTV Spring Festival Gala which is driven by political ideology. And these signs serve to differentiate 'us' from the 'others'. In conclusion, ethnic minorities have never been truly represented on the CCTV Spring Festival Gala because of the structure's binary opposition.

參考文獻


S.J. Peng. The Construction of China's International Communication Capacity under the Transformation of Civilization. Chinese Journalist, (2010), No. 8, 4-8.
R. Fowler. Language in the News: Discourse and Ideology in the Press (Routledge, UK, 2013).
B. Naran. Ethnic Group Construction in Modern Times (Yunnan Education Press, China, 2000). (in Chinese)
G.X. Huang, L.Z. Shi. China’ s National Identification: the Origins of 56 Nationalities (Publishing House of Minority Nationalities, China, 2005). (in Chinese)
S. D. Blum. Portraits of "Primitives": Ordering Human Kinds in the Chinese Nation (Rowman and Littlefield, US, 2001).

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