Visual Grammar in Practice: Analyzing Discourses with Words and Images of Covid-19 Pandemic in China

Yueqin Guo ； Rui Li

《International Journal of Social Science and Education Research》 3卷9期 (2020/09) Pp. 10-18

https://doi.org/10.6918/IJOSSER.202009_3(9).0003

摘要

After the outbreak of COVID-19, people in China created many discourses with words and images to describe the situation of China in COVID-19. The combination of images and words promoted the understanding of the discourses. Multimodal discourse analysis has developed rapidly in the past two decades with the application of it to the analysis of multimodal discourses such as advertisements, posters, and movies. However, there are few studies on the multimodal discourses of COVID-19. Based on the visual grammar proposed by Kress and Leeuwen, this paper classifies and analyzes the discourses with words and images collected during the COVID-19 pandemic in China. The purpose of this study is to see how to construct and interpret the meaning of discourses with words and images of COVID-19 in China and how the images and words in discourses are related. The study has shown that the meaning of discourses with words and images of COVID-19 in China are constructed through three aspects: representative meaning, interactive meaning and compositional meaning. The images and words in multimodal discourses work together to achieve the overall interpretation of multimodal discourses.

關鍵字

Discourses with words and images ； Multimodal discourse analysis ； Visual grammar ； Covid-19 pandemic

參考文獻

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